make money through marketing: Marketing Planning

An effective marketing plan will outline how you can increase your customers acquisition, sales and gain a competitive advantage. It is a strategic document that outlines:

·      the audiences your business is targeting

·      the activities you are going to undertake

·      your programmes and obligations

·      the subsequent timings, resources and costs required.

It strategically defines the activities that will engage your target markets to meet your objectives as a business.

We can help you to plan your marketing activities so that they are relevant, timely, meet your objectives and position you ahead of your competitors.

What we will do

Look at where you are now, your goals and where you want to be

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Undertake an analysis of your external environment, looking at your strengths, weaknesses, opportunities and threats

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Define your key objectives

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Focus on return on investment

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Outline the activities required in order to achieve these objectives

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Distinguish the requirements to effectively implement the activities

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Allocate who has responsibility for each activity

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Define the budget and resources required

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Outline how effectiveness will be measured