Sarah Lindley and Dr. Dave Chaffey release latest IT and Tech marketing trends report

The Yorkshire Marketing Agency joins forces with legendary Dr Dave Chaffey, of Smart Insights, and showcases Managing Director, Sarah Lindley’s skills in marketing authorship with a new report entitled IT and High Tech Marketing Trends.

Dave is a bestselling author of digital marketing and e-commerce books and was recognized by the Chartered Institute of Marketing in 2004 as one of 50 gurus who has "shaped the future of marketing". He continues to speak, train and consult on digital marketing strategy.

The report uses the RACE growth system to evaluate a business’ digital strategy and includes recommendations on the latest online marketing techniques and emerging marketing trends for IT and technology businesses. It’s aimed at those working in the tech industry with marketing technology products and is included in the Smart Insights’ Sector technology innovation Toolkit. These toolkits have helped thousands of marketers in over 170 countries to hit and exceed their targets.

Sarah said:

“IT and Tech marketing trends are ever changing at an incredibly fast rate and in such a competitive environment, businesses need to be ahead of the game. Being up to speed with the latest trends allows businesses to break the boundaries of the market, put forward new ideas and opportunities and allows brands to communicate their values in a diverse manner.

“Working with Dr Dave Chaffey, and Smart Insights is truly an honour, as they are considered to be the gold standard of marketing publications.”

The free guide can be accessed on the Smart Insights website here