How can a monthly blog post help your business?

There are over four billion people worldwide who use the internet (source: Hubspot), which opens up a multitude of possibilities for businesses. Blogs not only give your business a voice, but they also help you to connect with your customers and expand your website through engaging content, making it a vital part of any marketing strategy. But what are some of the main advantages of a monthly blog to a business?

Social Engagement

Creating content that is suited to your target audience helps to encourage your followers to share and engage with your blog post, increasing its reach and creating new connections. Social media websites such as Facebook, who have 51 million users in the UK (source: Statista), and LinkedIn with 31 million UK users (source: Statista), are crucial in the promotion of blogs, with the more likes, comments and shares you get on a post, the more reputable your business will look.

Creating content that your audience wants to read helps you to become an established and trusted business, as your audience will see you as someone who knows the market, trends, or latest news, and with such a wide reach of people across social media, there’s no telling how far your website and brand could go. 

E-mail Campaigns

You could argue that customers that are subscribed to your email list are more loyal than your social media followers, as they are customers who have chosen to sign up to your emails and therefore already have established some trust in your business. These subscribers have a higher probability of clicking through to your website via links within the blog itself, driving more traffic to the areas of your website that you want them to visit. 

Sharing knowledge through an email campaign also allows you to target your audience more specifically as you are in control of your list, and can’t be hidden by social media algorithms. It’s another avenue to build relationships and connect with your audience via a more specified time and channel, which could be very effective in catching the right person at the right time. 

SEO Benefits

SEO is important for businesses, as by optimising your blog posts, you’re making your website more visible to those searching for answers on sites such as Google, who see an estimated 5.6 billion searches per day (source: Hubspot).

Ensuring you come up at the top of your target audience’s search can be done through blogs, by including keywords and phrases that will be entered into the search field by the customer, which will then match up with those in the blog itself. Meeting the needs of your users through valuable content will make you become a reliable resource and will lead to higher SEO rankings in search results, putting you ahead of your competition. 

ROI from posting regular content 

 Businesses that prioritise blogging in their marketing strategy see thirteen times the return on investment (ROI) and businesses with blogs produce an average of 67% more leads monthly than companies that don’t blog (source: Hubspot). These statistics alone highlight the importance of a monthly blog and the benefits that it could bring to your business.

Posting regular, relevant content will not only help your business to become well recognised and profitable, but it will also help your customers learn about you.

 For just £120 per month, we can help you to reap the benefits of blog writing for your business, including increased traffic to your website, wider customer reach and better returns. Get in touch and let’s talk if you’d like to give it a try.